Apple CEO Tim Cook gives a summary of things to come at the Steve Jobs Theater during the 2024 Apple Worldwide Developers Conference (WWDC) on the campus of Apple Park in Cupertino, California, USA 10 June 2024. EFE/EPA/JOHN G. MABANGLO

Apple introduces AI and partners with OpenAI

New York, US, June 10 (EFE).- The technology giant Apple announced on Monday its own artificial intelligence for the company’s products, which will be called “Apple Intelligence,” as well as a partnership with OpenA,I so that its assistant Siri can access ChatGPT.

Apple CEO Tim Cook (2-L) acknowledges the crowd after introducing Justine Ezarik (iJustine), an American YouTuber and moderator (L), John Giannandrea, Senior Vice President Machine Learning and AI Strategy (2-R), and Craig Federighi, Senior Vice President Software Engineering (R) during a chat on Apple AI at the Steve Jobs Theaterduring the 2024 Apple Worldwide Developers Conference (WWDC) on the campus of Apple Park in Cupertino, California, USA 10 June 2024. EFE/EPA/JOHN G. MABANGLO

Apple CEO Tim Cook stressed at the WWDC developer conference that Apple’s AI will be “indispensable” to its products.

Although the company has been using AI for years, until now it preferred not to use the term.

However, given Google and Microsoft’s good results on the stock market, it joined the trend.

To do so, it also joined OpenAI and will allow Siri to access GPT-4o, OpenAI’s most advanced chatbot, to answer user questions.

Ultimately, however, it will be up to users to decide whether to share their questions with ChatGPT.

Apple Intelligence will be able to work across apps, “so you can say things like, ‘pull up the files that Joe shared with me last week’ or ‘show me all the photos of Mom, Olivia and me’ or ‘play the podcast that my wife sent the other day’” and the device will do it, Apple Senior Vice President of Software Engineering Craig Federighi explained.

Other features mentioned by Federighi include Apple Intelligence’s ability to recognize which notifications are important to alert the user when they are in “do not disturb” mode.

Also, using this AI to write or summarize text, edit photos, or create images and animations based on the user’s photo library, is something that several AI models already offer. EFE

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